The search engine giant – Google had broken the connection with Microsoft's cloud-based productivity suite – MS Office; however, now it looks like Google is at the edge to lose from Microsoft.
As per research, in the last year, the implementation of Office 365 by Microsoft in European countries has amazingly increased, being more than double. So, now it looks as if Microsoft is growing its share in the cloud-based MS Office suite market against the G Suite of its rival tech giant – Google.
What Bitglass Report Found About The Adoption Of Office 365 In Europe
The research by a company, namely Bitglass, a data protection firm, was based on a thorough analysis of eight thousand mail servers to ensure the adoption of cloud apps in businesses. This report found that in Europe, Microsoft Office 365 had grown from 16.4 per cent in 2015 to 35 per cent this year. Conversely, the G Suite of Google adoption also increased from last year as it was 7.2 per cent last year, and now it has reached 18.7 per cent this year.
Only in France implemented Microsoft Office 365 rose from 22.4 per cent last year to 49.8 per cent this year. Though in Germany, the adoption was grown from 16.2 per cent to 40 per cent. The adoption of G Suite in France has also risen from 14.5 per cent to 32.3 per cent. In Germany, the G suite adoption had increased from 6.3 per cent to 23.3 per cent.
From the industry sector perspective, Google has received great victories in various media companies, with significant businesses like News Corp as its early adopters. So, in media, Google enjoys a powerful position with a 31.7 per cent share, and in the tech field, it enjoys a 24.9 per cent share. However, Microsoft's cloud-based MS Office Suite displayed a more significant stake in adoption within varied sectors.
Research also reported that 49 per cent of companies with over one thousand employees had adopted Office 365 suite; however, only 20 per cent of organisations have used the G Suite of Google.
If we compare the private and public organisations, the research revealed a higher usage of the cloud in large-sized public organisations compared to small or medium enterprises. Moreover, the rate of adoption of the Office 365 suite had been observed to be higher as compared to G Suite.
Year after year, MS Office 365 adoption has risen 9 per cent among public organisations to 55.4 per cent, though the deployment of the G suite has grown but at a slow rate of speed in private and public organisations. The disparity between G Suite and Office 365 narrates the issue Google has faced. These issues include one in which several European companies prioritised data privacy favouring the Microsoft product – Office 365. The second issue was the openly stated plan of Microsoft to move its present customers over cloud products.
Considering these points and facts, Microsoft emerges as the clear winner in the cloud market with its Office 365 suite
beating Google behind.
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